Calls to Action to Use in Email Marketing Campaigns

45 Calls to Action to Use in Email Marketing Campaigns

Email Marketing by Rohit Shetty When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call to action grabs a subscriber’s attention and encourages him or her to act.

For this action-packed post, i’ve curated 45 calls to action, broken out by category, plus Read  More on our five tips to help you use calls to action effectively in your email marketing campaigns and Types of Email Marketing for your successful campaigns.

I have defined the CTAs as per the category as follows

CTAs that encourage a purchase

  • Shop now
  • Save today
  • Buy now
  • Buy now. Pay later.
  • Yes! I want one.

CTAs for the holidays

  • Find holiday gifts
  • Shop Santa’s favorites
  • Order now. Get it before Christmas.
  • Spread holiday cheer
  • This the Season. Donate now.

CTAs for content

  • Learn more
  • Read more
  • Curious? Read on
  • Download now
  • Keep reading

CTAs for video

  • Watch now
  • See the crazy video
  • Hear from our CEO
  • Hear her story
  • See the difference you make

CTAs for events

  • Reserve your seat
  • Register now
  • I’m coming!
  • I’ll be there!
  • Count me in!

CTAs for service-based businesses

  • Book your next appointment
  • Start your free trial
  • Upgrade now
  • Yes! I want a free upgrade.
  • Make me a VIP

CTAs that focus on results

  • Find out how
  • See how your business benefits
  • Get results now
  • Start now. Get results.
  • I’m ready to see a change

CTAs to collect feedback

  • Complete our 5-minute survey
  • Take a survey
  • Leave a review
  • Give us your feedback
  • Let us know how we did

CTAs for social media

  • Follow us
  • Stay connected on social
  • Like us on Facebook
  • Tweet us at

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