Email marketing is a practical, low-cost marketing tool that combines convenience with technology. It provides small business owners with the ability to reach more customers, which in turn can result in increased sales.
Email became probably the most famous forms of communication. That breaks down to 2.8 million e-mails sent every second. These numbers are tremendous, but not surprising whenever you consider how significant the mail in all types has been through history. In this article. Email became an important tool for promotion, when the US Postal Service created a postal network in the 1840 s. Connecting with people through the mailboxes allowed companies to provide customized advertising messages to specific segments of the consumer base. Catalogs, brochures, coupons and governmental appeals all pour across the postal service on a regular basis. – But since the cost of printing and postage has risen, the efficacy of advertising throughout the email has diminished.
Businesses now must pay more while seeing smaller yields. This is exacerbated by the reality that new communication programs offer a lot of the same services which standard mail does. Even though direct mail marketing hasn’t disappeared by any means, it’s been on the decline for many years. As advertisers have shifted increasingly more of their attempts on-line, they’ve tried to find ways to utilize the approaches developed print advertising in new on-line surroundings. Vast majority of the traffic once managed by the postal service now occurs over e-mail, developing a brand-new technique of direct advertising.
Today, the average marketer sends 64 e-mails to their clients every year. Email marketing is, quite simply, utilizing the tools of e-mail to deliver advertising messages. The vast majority of Web users have e-mail accounts that permit them to receive an almost infinite number of messages immediately. According to a poll conducted by Pew Internet, 82% of U.S. Adults use the Internet, and e-mail is among the fastest, cheapest and simplest ways for marketers to connect with clients. Email is an incredibly flexible tool which can accommodate a wide selection of messages. Ads can be very simple, or they can be flashy, multi-media packages.
The aesthetic of the ad depends on the company and the product for sale. Some advertisements are text while others include images, video, and long lists of links. Email may accommodate almost any message a marketer wants to send. For example, UrbanDaddy.com, a nightlife web site, ran an extremely successful e-mail advertising campaign by including large, eye catching images in the header of the email. The images were aimed toward a young male demographics and gave the e-mail context. They encouraged the reader to scroll down and interact with the sales messages contained within the body of the email. – Among the greatest benefits of e-mail advertising is which it allows marketers to send targeted messages. Print, radio and TV advertisements are broadcast indiscriminately and frequently reach consumers who’ve no interest in the product offered.