Scope of Digital Marketing in India
Before we understand the scope of digital marketing in India let’s understand about the industry. Digital online marketing is a marketing method to advertise merchandise in online. In simple terms, we may say that we’re promoting our goods to customers that are currently utilizing the world wide web. Many concepts of traditional marketing are applicable to digital marketing. In each age, marketing has evolved based upon what the consumer is currently utilizing. If you return in history, you can see that at times when customers utilized Radio hence it gave birth to radio advertising and promotion.
Next, we got a boom of televisions, it’s one of the popular device which enabled the organizations to reach the mass audience with TV ads. Even today Television advertising is among the most used advertising approaches for companies. Since the boom of Web, more clients started utilizing the world wide web. This gave birth to a brand new age of marketing initially called as Web marketing, which is called as Digital Marketing. To comprehend the reach of Digital Online Marketing at Future we must understand its benefits and how it is able to sustain over the amount of time before we get a fresh generation of communication.
Why companies use digital marketing?
Web Users: As per the internet usage stats, as of July 2016, 40 percent of the world’s population is utilizing the world wide web. 3.42 Billion Users. The total number of consumers In 1995 was less than 1 percent of world population. As per the aforementioned stats in the next few years more customers will be connected to the world wide web. This will give more opportunities for digital marketers to reach the target audience internationally.
Mobile Phones: majority of the users globally today use cellular phones for communication. As a report 4.77 billion mobile phone users globally, that will increase to 5.07 billion by 2019. Today’s bulk of phones are mobile phones with net access, allowing to customers to connect with businesses anytime & anywhere.
Target audience: In traditional marketing strategies, it’s quite tricky to advertise to the target audience with demographics & details. Hence the majority of the marketing approaches were targeted @ mass marketing of the item.
Today with digital marketing we have so many customized & personalized approaches to target the audience exclusively. Ex: Today we may attain an audience by Location, age, gender, education, interests, personal info etc. In fact, we’ve many advanced approaches target a very specific audience. Low Cost and High Return on investment! Majority small and medium-sized enterprises rely mainly on digital online marketing approaches. Because of its low price and a high return on investment.
What’s its scope of marketing in India for professionals
Since we know that Digital Marketing industry is increasing, which attracts more opportunities to professionals in this industry. As a Digital Marketer you will receive the following opportunities .
- Digital marketing strategist
- Digital marketing executive
- SEO analyst
- Social media specialist
- Google AdWords specialist
- Email marketing specialist
- Web Analyst
- Online reputation manager
You can choose from many specialized job roles as a Digital Marketer. You can become a professional blogger, Youtuber, Earn from Affiliate Marketing and Adsense or start off your own marketing agency. Therefore to conclude there are various aspects of Digital Marketing and hence you just need to select your part of the stream.
Rohit N Shetty is a Digital Marketer, having over 12+ years of experience in various domains.