Importance of Content in Digital Marketing
Time and again, we see examples of marketers who complain about the failure of their social media campaign. In spite of doing everything possible to come up with a successful promotion plan, there is that hidden hole which they fail to fill, hence being unable to achieve the expected results.
The reason for the above can be attributed to many factors, namely the untimely planning, improper execution, failure to meet deadlines, not measuring the results, etc. However, according to the best SEO experts, amidst all these obvious factors, there lies a factor as crucial as the very soul of the entire campaign, and that is some awesome, impactful content.
Let us try and draw an analogy between this. Imagine you are dining at an eminent restaurant and as soon as the food arrives, you find it poorly presented. Okay, still. The taste might be good; after all, you are dining at a prominent place in town! With these thoughts in mind, you take the first morsel of food in your mouth. That’s when your senses pinch you…the food is completely tasteless, lifeless.
Such is the case of a social media campaign without the backing of some out-of-the-box content. The reason is simple: content tells stories and stories directly connect with the readers. If you ask a consumer what is that one thing that will persuade him to buy from you, he’ll say something that makes a difference in his life, something that he can emotionally connect with. Any kind of content you deliver, be it images, audio, visuals, charts, blogs, texts, gifs, infographics…if you go out of the way to build a relationship with your consumers, no doubt you will be successful in turning him into your trustworthy client.
The sad part of the story is that even after knowing the benefits of great content, marketers seldom give importance to it. This negligence on their part takes a toll on their marketing strategy which otherwise is very attractive and glamorous, just like the food served at your favourite restaurant! But as already touched upon, if something would make the dish and your marketing strategy stand out, it is some savoury flavours and novel content respectively. When there is a proper balance maintained between the two, the ultimate outcome is unparalleled in terms of authenticity and attractiveness.
Digital agencies that hold expertise in handling the page ranking of websites unanimously point to the fact that the more diverse, fresh and niche content one provides, the better he is placed with respect to the competitors. All this said, doesn’t it make sense to say that content is not just king, it’s the kingdom itself? After all, what would you prefer – tasteless food or a savoury dish?
Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion.
Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain ‘author’ rather than scouring talent.
In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline ‘Paying Ways For New Writers’ which is meant to reflect the motive with which it was founded.
Rohit Shetty holds two National Records Records being Book With the Shortest Title ” i ” with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records.
Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors.
Awards and Recognitions
Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020
2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey
2012 and 2013: Most Published Poet by India Book of Records
2015: Book with the Shortest Title from Limca Book of Records, India Book of Records
2018: Member of NITI Ayog Atal Movement of change and Mentor of Change
2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India
2019: Rohit Digital Marketing Blog www.rohitnshetty.com ranked 13th Spot as India’s Best Digital Marketing Blog by Expertido
2019: Rohit Digital Marketing Blog www.rohitnshetty.com was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot
2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation
2020: Global Brand Icon Awad by Brand Opus
2021: Rashtriya Prerna Award