Calls to Action to Use in Email Marketing Campaigns

45 Calls to Action to Use in Email Marketing Campaigns

Email Marketing by Rohit Shetty When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call to action grabs a subscriber’s attention and encourages him or her to act.

For this action-packed post, i’ve curated 45 calls to action, broken out by category, plus Read  More on our five tips to help you use calls to action effectively in your email marketing campaigns and Types of Email Marketing for your successful campaigns.

I have defined the CTAs as per the category as follows

CTAs that encourage a purchase

  • Shop now
  • Save today
  • Buy now
  • Buy now. Pay later.
  • Yes! I want one.

CTAs for the holidays

  • Find holiday gifts
  • Shop Santa’s favorites
  • Order now. Get it before Christmas.
  • Spread holiday cheer
  • This the Season. Donate now.

CTAs for content

  • Learn more
  • Read more
  • Curious? Read on
  • Download now
  • Keep reading

CTAs for video

  • Watch now
  • See the crazy video
  • Hear from our CEO
  • Hear her story
  • See the difference you make

CTAs for events

  • Reserve your seat
  • Register now
  • I’m coming!
  • I’ll be there!
  • Count me in!

CTAs for service-based businesses

  • Book your next appointment
  • Start your free trial
  • Upgrade now
  • Yes! I want a free upgrade.
  • Make me a VIP

CTAs that focus on results

  • Find out how
  • See how your business benefits
  • Get results now
  • Start now. Get results.
  • I’m ready to see a change

CTAs to collect feedback

  • Complete our 5-minute survey
  • Take a survey
  • Leave a review
  • Give us your feedback
  • Let us know how we did

CTAs for social media

  • Follow us
  • Stay connected on social
  • Like us on Facebook
  • Tweet us at
Rohit N Shetty

Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion.
Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain ‘author’ rather than scouring talent.

In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline ‘Paying Ways For New Writers’ which is meant to reflect the motive with which it was founded.

Rohit Shetty holds two National Records Records being Book With the Shortest Title ” i ” with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records.

Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors.

Awards and Recognitions
Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020
2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey
2012 and 2013: Most Published Poet by India Book of Records
2015: Book with the Shortest Title from Limca Book of Records, India Book of Records
2018: Member of NITI Ayog Atal Movement of change and Mentor of Change
2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India
2019: Rohit Digital Marketing Blog www.rohitnshetty.com ranked 13th Spot as India’s Best Digital Marketing Blog by Expertido
2019: Rohit Digital Marketing Blog www.rohitnshetty.com was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot
2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation
2020: Global Brand Icon Awad by Brand Opus
2021: Rashtriya Prerna Award