Being Personal Is the Key to social media success.
The most successful brands on social do several things right, or rather differently. Everybody who succeeds traces their distinctive path. However they all have one thing in common, they’re memorable. Memorable means different things to different people. However a business cannot hope to be on top of the target audience or brand recall unless they’ve created something different in this area. Usually, the winning brands are personable and relate-able. They exude personality. Plus they do not shy away from talking their minds.
Its better to have some faithful followers than several indifferent ones.
When you’ve a voice and are attracting individuals who share the same ethos, it is only time they’ll start to celebrate the content. So why do some companies have binge worthy sites and others have MEH written around them? Why do we subscribe to some YouTube channels rather than others? Since their content speaks to us. They’re, clearly, not separately addressing us. But we feel like a part of a clique or family. We’re actually a part of a clique or family. Though you send the identical content out to all of your followers, it’s another impact on everybody who consumes it.
Ever felt, “This is just what I was thinking!” , when a video landed in your notification bar? You aren’t alone. When we’re and the voice of the right type of tribe, it feels like the brands could read our heads
- These brands have done their research well.
- They have cultivated authentic voice.
- They have drawn the right type of followers who look ahead to their content.
- They post at the right time.
- They socialize and their voice marks exactly what the voice of the tribe wants.
Timely content which makes followers fall what they’re doing and click the notification doesn’t just occur. A good deal and the voice of the mark. However the character and the voice of the mark are the driving factors.
Personable is special.
To create a brand on social you need to give the followers something extra as well which makes them feel special. Technology, intuition, creativity, and courage: they all play a part in it. There aren’t any hard and fast rules, only the realization that you’re ultimately speaking to humans who’ve had sufficient .
How may you make them perk up? Can or your brand? What do you’ve that they can’t turn off from?
Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion.
Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain ‘author’ rather than scouring talent.
In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline ‘Paying Ways For New Writers’ which is meant to reflect the motive with which it was founded.
Rohit Shetty holds two National Records Records being Book With the Shortest Title ” i ” with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records.
Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors.
Awards and Recognitions
Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020
2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey
2012 and 2013: Most Published Poet by India Book of Records
2015: Book with the Shortest Title from Limca Book of Records, India Book of Records
2018: Member of NITI Ayog Atal Movement of change and Mentor of Change
2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India
2019: Rohit Digital Marketing Blog www.rohitnshetty.com ranked 13th Spot as India’s Best Digital Marketing Blog by Expertido
2019: Rohit Digital Marketing Blog www.rohitnshetty.com was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot
2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation
2020: Global Brand Icon Awad by Brand Opus
2021: Rashtriya Prerna Award