Bots are the Upcoming big Factor in brand Participation and CX
Chatbots! Consumer / Digital Experience taken to a new level. Need a ride? Search for Uber from Facebook Messenger tap the vehicle icon, and you’re on your way. Desire a pizza? Simply send a tweet or Facebook message to your pizzeria. Tell the chatbot you want pepperoni on it. Or bacon. Or anything you prefer. Lifestyle for consumers, doesn’t Can it be?
What’s a chatbot?
You may think of chatbots as Intelligent Assistants that help users perform a desired action. But that might be grossly undervaluing them. Chatbots are real-time, qualitative answer engines that talk in natural language and are context aware. Microsoft Chief executive officer Satya Nadella calls this “conversation as a platform” and has centered their approach around the concept. Powered by artificial intelligence technology, chatbots mimic human dialog to deliver a uniquely personalized client experience.
No, bots don’t substitute human communication. They do, but replace app-hopping and embarrassing interactions with automated phone operators, both of which may be tiring experiences for consumers.
Chat bots are like human-centered technology that makes it easier and faster for clients to use your services. Chatbots deliver client value in both sales and the engagement side and boost your hard-won client relationships.
There’s a developing trend where brands and businesses are trying to interact with consumers through conversational interfaces, like Facebook Messenger bots, leveraging consumers’ adore for messaging applications, the convenience offered by cellular, and latest advances in artificial intelligence. Regardless if you’re hailing a taxi cab, ordering food delivery, buying movie tickets, tracking your transactions, getting health advice, or shopping for the most recent fashions, commerce experiences are becoming more conversational and clients are loving it. Brands, small or big, across sectors, such as the many conservative finserv businesses and banks are re-engineering the Client Journey by embracing chatbots. But may you use them, you ask?
5 Easy and slick conversational commerce use cases to gear up your CX
- Client support–let chatbots assist your clients place orders by using their most favoured social messaging platforms and make pertinent recommendations, before supplying to complete the Purchase
- Improve e-commerce experiences by introducing a conversational port that answers client queries about goods, assists with searching catalogs, and reduces human agent interaction
- It gives your clients the capability to get assistance without disrupting their travel leaving your mobile application, game, or on-line experience by allowing access from within those adventures
- Offer a conversational and next-gen navigational experience to clients instead of which makes them locate info through a search tab or drop-down menu
To read More on Digital Marketing Blogs Written by Rohit N Shetty
Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion.
Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain ‘author’ rather than scouring talent.
In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline ‘Paying Ways For New Writers’ which is meant to reflect the motive with which it was founded.
Rohit Shetty holds two National Records Records being Book With the Shortest Title ” i ” with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records.
Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors.
Awards and Recognitions
Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020
2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey
2012 and 2013: Most Published Poet by India Book of Records
2015: Book with the Shortest Title from Limca Book of Records, India Book of Records
2018: Member of NITI Ayog Atal Movement of change and Mentor of Change
2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India
2019: Rohit Digital Marketing Blog www.rohitnshetty.com ranked 13th Spot as India’s Best Digital Marketing Blog by Expertido
2019: Rohit Digital Marketing Blog www.rohitnshetty.com was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot
2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation
2020: Global Brand Icon Awad by Brand Opus
2021: Rashtriya Prerna Award