Data Literacy: The new Marketing Mantra
Today’s organizations concentrate on introducing new business models, that’s the key to digital transformation. At the process, they’re increasingly embedding data and analytics in their respective business process and decision making. As a consequence of those developments, businesses will also be facing data associated challenges; which are currently impeding their performance and growth. I am going to explain why it’s crucial to address this gap.
How Data literacy plays a vital role to increase the output by employees
Businesses are getting very good so it’s a pity if it can’t be used. There are two barriers to using info – one – the technology has to be in a position to bring together and unite data to pull it together in a readily understandable, visual format. Two – employees need to be willing and have the knowledge to utilize this data. The latest APAC data literacy study showed that workers in India are seeing rising anticipation to use the data at work.
An overwhelming majority said that they work with a volume of information today compared to 3 decades ago. Nearly 3 in four usage data once a week to their current job roles. Workers across India also acknowledge the value of data literacy to their jobs, by way of example. 99% agreed that info helps them do their job better, 96% think greater data literacy would boost their credibility at the office and 93% believe data literacy would improve their value on the job in ten of information literates say.
It’s no real surprise then that 9/10 employees are more confident and effective, which improves the value that they’re performing well at work. In contrast to 1 in 3 of the wider workforce.
Data Analytics tools are emerging as a push for the organization.
How Data analytics tools are emerging as probably the most readily useful business intelligence components. I see many examples every day of analytics is currently helping organizations gain a competitive edge inside the marketplace.
What data analytics does is just not only expand the outlay of business intelligence but also help organizations navigate effectively to drive their long term growth objectives. In addition it make it easy for organizations to effectively drive their long term growth. Data analytics may help organizations in simplifying various aspects of day-to-day operations.
Take the transformation scene by SAB Miller India, for example, that employed an innovative solution. It demystified the information to make it different operational verticals. the solution demystified the data to do it even more accessible and agile, details about different operational parameters like freight expenses, distribution costs, manufacturing cost and variances, marketplace working & compliance of sales staff, and from stock and ageing fast comprehensible visual arrangement. This not only assisted the organization to cut down on the effort and time spent creating reports that guided; but additionally triggered the transition by a report led strategy to insight-driven work culture.
Finally, users need to be met where they are, with the right capabilities for whatever they are trying to do. This could include a range of current and future use cases from visualizing data and creating analytics, to exploring centrally deployed apps, to consuming printed output, to analyzing on mobile devices (online or offline); and to building custom applications and embedded analytics. And increasingly, these experiences can be enhanced by machine intelligence to suggest insights and drive data literacy. As a result new cognitive engine and a number of augmented intelligence and machine learning capabilities to make all types of users smarter, while keeping people at the heart of decision making.
Rohit N Shetty is a Digital Marketer, having over 12+ years of experience in various domains.