The pandemic had a substantial impact on business and how they’re now communicating with their clients. Functioning in the new normal has compelled us to reestablish and reassess; what might easily be termed as the previous ways of doing things. As everything around carries on to evolve; the best that brands may do is to adapt and cater to the emerging tendencies; while keeping a strong connect with consumers. It’s no secret that the environment around us has changed. Functioning in the new normal has compelled us to reestablish and reassess what might easily be termed as the previous ways of doing things.
As everything around evolves; the best that brands may do is to adapt and cater to the emerging tendencies; while keeping a strong connect with consumers. Marketing approaches have undergone a significant makeover. At a time when social distancing carries on being practiced, traditional touch-points like printing, ATL; and outdoor have transitioned to digital and mobile advertising. To enable smart marketing from the current scenario, let us look at five tips that brands must embrace
Digital is the way to go
A greater thrust must be placed on leveraging technology to induce consumer participation when enhancing engagement with consumers will continue to be a priority for brands; our approach requires constant innovation.
Incorporating distinctive digital initiatives will key as on ground activities will continue to take a back seat; at least in the not too distant future. Connecting digitally with a whole set of consumers from around the globe will be the best way for brands to bring into a semblance of normalcy to promotion initiatives along with supplying a much-desired healthy moment in the current situation.
Adopt the world of virtual events
Even though people continue to remain socially distant,; bring offline adventures online will ensure that they continue to connect with the brands they identify with. Adoption of technology including Augmented Reality and Virtual Reality will totally change the way brands communicate; launching new products and engage with consumers, all whilst ensuring the security of consumers isn’t compromised.
The pandemic is a serious crisis and brands need to be aware of how they connect with consumers. As we continue to respond to new challenges every single day; forging partnerships and capitalizing on synergies at a strategic way will give great results in this competitive and complex market ecosystem. Working closely with community members also will help strengthen trust and brand ethos with a widespread audience.
Identify and use the right tools
for efficient message delivery, it’s imperative to identify intriguing formats to further improve engagement with customers. Be it brand new product introductions or regular marketing initiatives by brands might need to continue taking an electronic first approach; and using the right platforms and tools to create meaningful experiences.
Transparency is of the essence
In these uncertain times, transparent communication is essential to building trust amongst consumers. When creating desire and demand for the item is very important; addressing disasters, and acknowledging challenges are equally applicable to build a stronger connection with consumers
There is no fixed date as to when things will return to normalcy. Until then, as brand custodians; we will have to rethink traditional ways of engagement and understand that transparency, adaptability, and agility are going to be more important than ever. As we continue to move forward in this new journey; we need to constantly monitor changing consumer preferences and engage with our users using differentiated approaches and formats that best resonate with them.
Rohit N Shetty is a Digital Marketer, having over 13+ years of experience in various domains.