Digital Marketing – The fashion that never fades
Those of you born in the 90’s would remember the endless rows of banners and posters in the street announcing the birth of a product. The tall billboards never failed to garner attention. Pamphlets were a boon to the kids who used to make paper planes or boats of them. And flyers seldom served the purpose for inviting customers to the inauguration of a new shop.
Advertising in the good old days was just a way to sell an idea, without paying heed to build long-term relations with the consumer. But just as time changes with the tides, the arena of advertising, too, has undergone a revolution. The same customers who used to get attracted towards billboards, now, view the same as ‘Oh God, another distraction!’ Such exasperated remarks are no wonder in this new age of digital marketing.
An age where people spend more time on the internet than on the TV or out of their home, digital marketing has opened unprecedented opportunities for marketers to sell their products online. Unaffected by time and space and immune to the phenomenon of being labelled ‘outdated’, the internet has opened new dimensions that were never even thought of back in the days of our grandma and grandpa (a reason to feel proud of and tell stories about the same to them!)
In this online platform for giving a huge leap to one’s business, the businessmen are the real gainers and consumer is the king. Given its boundless radius of influence, if you want to promote/sell your idea/product/service digitally, it is recommended you take the advice of digital marketing expertsto ensure that you’re investing time, effort and money in the proper direction. Some of the proven advantages of digital marketing over those of the traditional methods are:
- As there is no geographical restriction on the web, you can target customers worldwide.
- You save a lot of money as compared to advertising OOH or on TV.
- The response rates can be measured in real-time.
- It is possible to stay connected to the target audience.
- Education or entertainment or both, you have the freedom to decide which strategy to opt for.
- You can target the right customers on the basis of demographics and psychographics.
- It is possible to keep track of how many people view your ads online.
- A blessing in disguise to create brand awareness and brand loyalty.
- Easy to divide the audience according to parameters like age, gender, occupation, etc.
- The most sought-after tool for gathering reviews and feedback for your product.
Unlike the degenerative stages that a society goes through, digital marketing is the fashion that can never go out of style, something whose impact can never fade. And if you are targeting to expand your business and build a thriving empire in the near future, it is high time you started using the internet for serving the purpose.
Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion.
Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain ‘author’ rather than scouring talent.
In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline ‘Paying Ways For New Writers’ which is meant to reflect the motive with which it was founded.
Rohit Shetty holds two National Records Records being Book With the Shortest Title ” i ” with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records.
Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors.
Awards and Recognitions
Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020
2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey
2012 and 2013: Most Published Poet by India Book of Records
2015: Book with the Shortest Title from Limca Book of Records, India Book of Records
2018: Member of NITI Ayog Atal Movement of change and Mentor of Change
2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India
2019: Rohit Digital Marketing Blog www.rohitnshetty.com ranked 13th Spot as India’s Best Digital Marketing Blog by Expertido
2019: Rohit Digital Marketing Blog www.rohitnshetty.com was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot
2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation
2020: Global Brand Icon Awad by Brand Opus
2021: Rashtriya Prerna Award