Email marketing is a practical, low-cost marketing tool that combines convenience with technology. It provides small business owners with the ability to reach more customers, which in turn can result in increased sales.
Email became probably the most famous forms of communication. That breaks down to 2.8 million e-mails sent every second. These numbers are tremendous, but not surprising whenever you consider how significant the mail in all types has been through history. In this article. Email became an important tool for promotion, when the US Postal Service created a postal network in the 1840 s. Connecting with people through the mailboxes allowed companies to provide customized advertising messages to specific segments of the consumer base. Catalogs, brochures, coupons and governmental appeals all pour across the postal service on a regular basis. – But since the cost of printing and postage has risen, the efficacy of advertising throughout the email has diminished.
Businesses now must pay more while seeing smaller yields. This is exacerbated by the reality that new communication programs offer a lot of the same services which standard mail does. Even though direct mail marketing hasn’t disappeared by any means, it’s been on the decline for many years. As advertisers have shifted increasingly more of their attempts on-line, they’ve tried to find ways to utilize the approaches developed print advertising in new on-line surroundings. Vast majority of the traffic once managed by the postal service now occurs over e-mail, developing a brand-new technique of direct advertising.
Today, the average marketer sends 64 e-mails to their clients every year. Email marketing is, quite simply, utilizing the tools of e-mail to deliver advertising messages. The vast majority of Web users have e-mail accounts that permit them to receive an almost infinite number of messages immediately. According to a poll conducted by Pew Internet, 82% of U.S. Adults use the Internet, and e-mail is among the fastest, cheapest and simplest ways for marketers to connect with clients. Email is an incredibly flexible tool which can accommodate a wide selection of messages. Ads can be very simple, or they can be flashy, multi-media packages.
The aesthetic of the ad depends on the company and the product for sale. Some advertisements are text while others include images, video, and long lists of links. Email may accommodate almost any message a marketer wants to send. For example, UrbanDaddy.com, a nightlife web site, ran an extremely successful e-mail advertising campaign by including large, eye catching images in the header of the email. The images were aimed toward a young male demographics and gave the e-mail context. They encouraged the reader to scroll down and interact with the sales messages contained within the body of the email. – Among the greatest benefits of e-mail advertising is which it allows marketers to send targeted messages. Print, radio and TV advertisements are broadcast indiscriminately and frequently reach consumers who’ve no interest in the product offered.
Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion.
Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain ‘author’ rather than scouring talent.
In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline ‘Paying Ways For New Writers’ which is meant to reflect the motive with which it was founded.
Rohit Shetty holds two National Records Records being Book With the Shortest Title ” i ” with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records.
Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors.
Awards and Recognitions
Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020
2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey
2012 and 2013: Most Published Poet by India Book of Records
2015: Book with the Shortest Title from Limca Book of Records, India Book of Records
2018: Member of NITI Ayog Atal Movement of change and Mentor of Change
2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India
2019: Rohit Digital Marketing Blog www.rohitnshetty.com ranked 13th Spot as India’s Best Digital Marketing Blog by Expertido
2019: Rohit Digital Marketing Blog www.rohitnshetty.com was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot
2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation
2020: Global Brand Icon Awad by Brand Opus
2021: Rashtriya Prerna Award