Facebook is changing the Aspect ratio of the photos and videos shown in the news feeds of mobile devices. It is also limiting the amount of text shown in a mobile news feed post.
So what does this mean to a Social Media Marketer?
If you are in process of optimizing the posts for Facebook the following are the new specifications you need to apply. These changes are not to be applied immediately but will be live from 19th August 2019. As a marketer you need to be more crisp in the content that you are using.
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Find out what exactly is changing
Facebook is reducing the maximum media height for photos and videos. Now it will be 2:3 aspect ratio from 4:5 on mobile News Feed. Taller media having aspect ratio more than 4:5 will be masked; and users will have to click to see it in full.
The amount of content which currently shown is of 7 lines which will be reduced to 3 lines. If the post has more than 3 lines; then users will be prompted to click to view the additional 4 lines.
What Facebook Says
Facebook says these changes are “designed to simplify our formats and improve the consistency of our mobile experience.” The company believes these changes will increase the effectiveness of ads and make it easier to use the same assets across Facebook and Instagram.
Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion.
Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain ‘author’ rather than scouring talent.
In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline ‘Paying Ways For New Writers’ which is meant to reflect the motive with which it was founded.
Rohit Shetty holds two National Records Records being Book With the Shortest Title ” i ” with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records.
Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors.
Awards and Recognitions
Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020
2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey
2012 and 2013: Most Published Poet by India Book of Records
2015: Book with the Shortest Title from Limca Book of Records, India Book of Records
2018: Member of NITI Ayog Atal Movement of change and Mentor of Change
2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India
2019: Rohit Digital Marketing Blog www.rohitnshetty.com ranked 13th Spot as India’s Best Digital Marketing Blog by Expertido
2019: Rohit Digital Marketing Blog www.rohitnshetty.com was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot
2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation
2020: Global Brand Icon Awad by Brand Opus
2021: Rashtriya Prerna Award