Google Announces New Shopping Ads on Google Images

Digital Marketing Blog by Rohit N Shetty

Comparable to ad units on Instagram and Pinterest, Google introduced Shoppable Ads on Google Images at the Shoptalk conference Tuesday. The sponsored pictures highlight products that, when moused over, uncover brand, cost along with other information. But Google isn’t stealing from others. Google surfaced YouTube Shopping YouTube Forms in 2015. And last year it piloted a previous version of shoppable ads for 3rd party sites and from Google search. Capturing top of funnel shoppers. Google states that it is currently testing these new components with select retailers, for broad, top of funnel questions such as home office ideas, and shower tile designs.

I was unable to find any of these units in the wild although the .gif below reveals how they look and work.

Google Images

Google says it is attempting to allow retailers to reach buyers with inspiration phase, of shopping. Google also clarified that it might be rolling out these components across more classes from the coming months. Expanding Showcase Shopping. The business also declared that Showcase Shopping advertisements will be arriving to Google Images, allowing a richer merchandise presentation for brand marketers. And lastly the firm said the Merchant Center feed and the content would be accessible beyond advertising, describing that retailers can offer product data to Google, totally free, in order that we may begin showing more of your merchandise info to potential shoppers.

The reason you should care. Google is attempting to help brands and merchandise vendors reach consumers in many ways during the discovery as opposed to simply lower funnel search questions. This is what Instagram and Pinterest do especially well. It is also hoping to create Google itself a richer visual shopping destination and prevent the defection of users to competitors sites. Offering additional inspiration, and merchandise discovery adventures.

Rohit N Shetty

Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion.
Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain ‘author’ rather than scouring talent.

In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline ‘Paying Ways For New Writers’ which is meant to reflect the motive with which it was founded.

Rohit Shetty holds two National Records Records being Book With the Shortest Title ” i ” with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records.

Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors.

Awards and Recognitions
Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020
2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey
2012 and 2013: Most Published Poet by India Book of Records
2015: Book with the Shortest Title from Limca Book of Records, India Book of Records
2018: Member of NITI Ayog Atal Movement of change and Mentor of Change
2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India
2019: Rohit Digital Marketing Blog www.rohitnshetty.com ranked 13th Spot as India’s Best Digital Marketing Blog by Expertido
2019: Rohit Digital Marketing Blog www.rohitnshetty.com was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot
2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation
2020: Global Brand Icon Awad by Brand Opus
2021: Rashtriya Prerna Award