Micro Influencers, The Way Micro Influencers Fit Into The Influencer Marketing Landscape.
When we think of influencers, we often consider mega stars with countless followers on social networking. By now, most people on social network are knowledgeable about high profile influencers posting content that is sponsored in collaboration with major brands, but there’s an opportunity in advertising with smaller influencer tiers, also. There have been first studies encouraging higher involvement with micro influencers.
Everybody talks about the way these influencers have such high involvement, an anonymous advertising executive said, but who cares for a 20 percent participation rate on a post when just 10 people liked it? Micro influencers are touted for high involvement rates, but since the Digiday article points out, these aren’t the only metrics relevant to entrepreneurs. Since the influencer advertising business carries on to grow, its essential that entrepreneurs understand the role that influencers perform on the market, the pros and cons that include working with influencers, and the way they may prove successful for some advertising goals and strategies and ineffective for many others.
What Is Micro Influencer?
Micro influencers are creators on social network platforms who typically have between 10, 000 and 50, 000 followers. These founders typically construct followings around markets like traveling, style, beauty, and photography, and nurture communities surrounding their content. A lot of them interact together with fans and followers on a regular basis; as a result, influencers frequently generate high engagement and active audiences. Though influencers might exist on several different platforms. Instagram is the primary hub of micro influencer activities on social network. What they lack in one-on one involvement however they make up for in greater scope and brand lift.
Micro influencers work well for small campaigns which are simple and also straightforward; whereas macro influencers are frequently a part of massive advertising and also branding efforts.
What’s Micro Influencer Marketing?
Marketing with micro influencers gives brands the opportunity to reach small, active audience with tailored and specific messaging. Where macro influencers have the potential to reach millions. Micro influencers Occasionally have the advantage of greater involvement with their smaller followings. Since they are not posting material to millions of followers; influencers can be seen since more relatable or reachable than macro influencers; that could lead to more activity and engagement among followers.
Micro influencers also come with a proportionally lower price tag due to their size, allowing brands to work together with them at much lower budgets. That said, a micro influencers smaller following means less chance of reaching large audiences and also achieving significant brand lift. Most influencers include glimpses of their lives on their channels; however their material is typically focused on a specific topic and also recognizable aesthetic. Smaller followings also give influencers an opportunity to build relationships with their followers through direct engagement.
Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion.
Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain ‘author’ rather than scouring talent.
In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline ‘Paying Ways For New Writers’ which is meant to reflect the motive with which it was founded.
Rohit Shetty holds two National Records Records being Book With the Shortest Title ” i ” with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records.
Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors.
Awards and Recognitions
Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020
2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey
2012 and 2013: Most Published Poet by India Book of Records
2015: Book with the Shortest Title from Limca Book of Records, India Book of Records
2018: Member of NITI Ayog Atal Movement of change and Mentor of Change
2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India
2019: Rohit Digital Marketing Blog www.rohitnshetty.com ranked 13th Spot as India’s Best Digital Marketing Blog by Expertido
2019: Rohit Digital Marketing Blog www.rohitnshetty.com was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot
2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation
2020: Global Brand Icon Awad by Brand Opus
2021: Rashtriya Prerna Award