Local searches are currently gaining momentum, and therefore should neighborhood SEO. A number of searches are linked to local questions, like the ones which include close, or closest.
It is about featured snippets. Google has been developing this function SERP; and today less than 50% of Google searches have been reported to result in a click. This feature is convenient for consumers; but website owners should be well aware of the cons and pros of making it into the featured snippet.
Voice search is not going anywhere, with the share of voice requests constantly increasing. And if there is no unanimous opinion on the exact share of voice search, specialists agree it’s increasing.
Google Business Listing
With regards to optimizing for voice search; again, it’s on featured snippets, along with identifying user optimizing and purpose to get conversational keywords. Long tail keywords, questions, neighborhood search requests, all of these are characteristic of voice queries. Local searches are currently gaining momentum, and therefore should neighborhood SEO. Considerable number of searches are linked to local questions; like the ones which include close , or closest. Site owners need to make sure they rank high enough at the neighborhood pack by setting up
- a Google My Business page
- creating a profile of locally back-links
- ensuring the web site is friendly.
More elaborate machine learning mechanisms introduced by Google. In an effort to spot the search purpose behind complex or very conversational questions; Google keeps improving its machine learning algorithms. During introducing a neural network based technique named BERT at 2018. Google aimed to examine search purpose deeper by grasping the complete context of the question to provide more relevant results. At a sense, this implies that algorithms require you to produce high excellent content rather than aim for ranking without identifying the initial intent of the user.
Videos will be on the upswing. 80% of all on-line traffic is likely to be generated by video from 2021. Video content is experiencing exponential growth, with lots of users preferring videos over text and picture content. Implementing videos is now becoming a Search engine optimization strategy requirement for 2020. So grow your YouTube station or embed video content in your text content. Do not forget to optimize the video to Search engine optimization. A proper description, headline and labels must be used with the captions.
Rohit Shetty born and brought up in Mumbai is a Digital Marketer by profession and a writer and philanthropist by passion.
Rohit started his career with First Step Publishing in Mumbai in 2011 as a Digital Marketer and excelled in the field of Publishing. With First Step Publishing, Rohit eliminated the cumbersome process of waiting for a writer to get published. With First Step Publishing, Rohit Shetty has been known for marching forward with some great titles and allowing first-time authors to find a platform and publish their content in a market space that focuses on branding a certain ‘author’ rather than scouring talent.
In an interview with DNA, First Step Publishing has been reported to be one of the fast-growing publishing firms based in Mumbai. The firm has the tagline ‘Paying Ways For New Writers’ which is meant to reflect the motive with which it was founded.
Rohit Shetty holds two National Records Records being Book With the Shortest Title ” i ” with Limca Book of Records Special Literature Edition and with India Book of Records as well. He holds the title of the Most Published poet of India in 2012 and 2013 with India Book Of Records and Unique World Records.
Apart from writing, Rohit is also an active Philanthropist and works towards Education and Health sectors.
Awards and Recognitions
Nominated four times for India’s Fourth Highest Civilian Award Padma Shri in 2017, 2018, 2019 and 2020
2012: Rohit has been recognized for his work and felicitated at the Grand Finale of Mulund Fest in 2012 by MLC Mr Charan Singh Sapra and MPCC President Mr Manikrao Thackrey
2012 and 2013: Most Published Poet by India Book of Records
2015: Book with the Shortest Title from Limca Book of Records, India Book of Records
2018: Member of NITI Ayog Atal Movement of change and Mentor of Change
2019: Nominated by Social Samosa as 40 Under 40 Digital Marketers in India
2019: Rohit Digital Marketing Blog www.rohitnshetty.com ranked 13th Spot as India’s Best Digital Marketing Blog by Expertido
2019: Rohit Digital Marketing Blog www.rohitnshetty.com was also Ranked in Top 50 India’s Best Digital Marketing Blog by Feedspot
2019: Received prestigious Dr APJ Abdul Kalam Memorial Award for work towards building the nation
2020: Global Brand Icon Awad by Brand Opus
2021: Rashtriya Prerna Award