Why Would You Use a Subdomains?
To make it simple, a sub-domain a part of the main web site. However, it’s considered a separate entity by the search engines. Subdomains may be used for organizational purposes, or for a Search engine optimization increase.
Occasionally you don’t need certain pages of your site indexed with the rest of them. We might ’t predict your distinctive circumstance, but some of the typical explanations are below.
Hosting a Website
Some companies prefer to keep their site separate for certain reasons. This may either be since the website has a different design than the rest of the site, or they would like to create a distinction between that content and the rest of their site. If you’re designing out a that’s large content powerhouse, then you may want the pliability that a sub-domain will give you.
Some companies decide to utilize a sub-domain for other practical purposes, such as a help desk or forum. Often, this type of web site needs to use a different type of platform or software, therefore it’s sensible to use a sub-domain.
To Cater to Distinct Regions
Occasionally your web site caters into different regions of the US, or crosses out into international sectors. Rather than having one web site with a very confusing web site architecture, you may produce sub-domains for each region.
Showcase Different Product Lines
Your line of solutions and goods could be so varied that you may like to separate them out to different niches. This may assist you to concentrate your efforts and provide your visitors with a more applicable browsing experience.
Subdomains and SEO
Your subdomains will be treated as separate sites in the eyes of Google, as Matt Cutts explains. This means you may create distinctive authority for every one of the subdomains.
Subdomains can actually be valuable to your Search engine optimization efforts, as you’ll see below.
Subdomains Can Insert Keywords Into URL
Occasionally it simply doesn’t even make sense to match keywords into your primary URL. However, with subdomains you’ve another chance to insert hard-to-rank keywords into your domainname. Which will never be a bad thing for your rankings.
Subdomains Can Improve User Experience
Whether you’ve a big and confusing site that’s difficult to navigate, you’re going to present a poor user experience. A poor user experience means your users will spend less time on your site, which might lead to reduced rankings.
Subdomains Can Grow Niche Authority
Building large-scale power might be a great deal of work. Nevertheless, ranking in niche markets may take a great deal less time and energy. By ranking and constructing smaller and authority niches this authority you build will assist to strengthen the power of the main domain.
I hope that you now have a better understanding of subdomains along with the role they can play through your site’s organization along with your existing Search engine optimization strategy.
Do you currently use subdomains? Please share in the comments the effect they’ve had on your search engine rankings, if any.
Rohit N Shetty is a Digital Marketer, having over 12+ years of experience in various domains.