The internet is a great resource for learning and acquiring knowledge. But, it’s also access point for half of baked truths along with a generous sprinkling of lies. This problem frequently plagues popular, hot topics. Along with resultantly, you’re stuck with information which has lost its own fidelity.
Search engine optimization, or Search Engine Optimization, is an example of this kind of domain that’s dotted with misinformation. People claiming to be specialists, are misleading the overall consumer base to adopt ineffective or poor techniques. Regrettably, the price of treading into the gray regions of this practice can bring in severe and irrecoverable penalties!
Since I think that prevention is better than cure; here is a lowdown on a few of the worst SEO advice doing the rounds on the internet.
SEO is a One Time Thing
Agreed optimization is a hefty task, and you probably don’t have time or the energy to do it repeatedly. But, Search engine optimization isn’t something which you may do it once and reap the rewards for years to come. In reality, you might have to integrate some changes overnight and allow the others stay for a number of months. Thus, you’ll have to change your SEO plan in accordance with the ongoing trends and algorithms.
Get Your Keyword Stuffing Game On – That is SEO
Gone are the days when Search engine optimization was about keyword stuffing. Well this can be ranked in top 3 worst SEO advice.
Keyword kind just a minute portion of SEO. It features streamlining the front end and back end processes for increased site performance with due consideration for on page and off site SEO. In addition, Google has been stressing the importance of content quality over keyword integration. You need to shape your content about semantics and natural language; because they’ll play an important role in determining how pages rank in the internet search engine results page.
Mobile optimization can be Pushed for Later
At the present age, when the world is consuming mobile content at an exponential pace; you simply can’t spare mobile optimization as an afterthought.
Google has made it abundantly clear; that it’s transitioning towards the mobile web site indexing model, meaning that it must be your top priority. Make sure that your site and its components are mobile friendly right off the bat; and you’ll save yourself from the pain of reengineering everything.
Purchase Links to Fast Track Link Building
Link building was likely to be a wholesome practice. But when webmasters began exploiting this facility through connection farming and connection buying; Google chose to develop a watertight methodology by means of a list of Dos and Don’ts; which benefit natural link building and also penalize the defaulters.
Google crawlers may differentiate excellent links from bad ones and determines the relevance. Thus, concentrate on building extremely relevant links from authoritative, trustworthy, and relevant sites in your industry. Content Duplication or spinning helps in Short Term. When you’re already juggling several tasks in the early phases of web development; focusing on the content and content caliber might not rank high on your list of priorities. In this kind of situation, duplicating or turning the content might appear to be a lucrative option.
Nevertheless, as stated before, your content quality plays an integral role in controlling where you land on the SERP page. Therefore, if you’re posting sub-par or copied content, your site will probably be flagged for low grade or plagiarism.
Optimize all Your Anchor Texts, Picture Tags, Meta Descriptions with keywords
Newbies are frequently instructed to add all possible keyword combinations within their anchor texts, image tags, and meta descriptions. But, you’re still restricting Search engine optimization to keyword stuffing and falling prey to over optimization whilst losing relevance.
Consequently, give preference to relevance preceding optimization. Make sure that your anchor text, image tags, meta descriptions are concise, to the point, and relevant.
Catchy titles are in, use them by Hook or Crook
These search engine optimization hacks which will change your life!
Catchy blog names, like previously, were sufficient to get clicks on your link. But on seeing the stellar results, web sites started using names that promised the moon. And on the other hand, the body of the content was underwhelming, to say the least. In an effort to curtail this particular habit, search engines clamped down on click baits and penalized misleading headlines. It’ll harm your site reputation, that’ll take years to reconstruct!
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Black Hat SEO Will Keep You Competitive
Firstly, Black Hat Search engine optimization is unethical. SEO hacks, like cloaking, link stuffing, fake tags, invisible keyword phrases; and generated content will undo all of your ethical search engine optimization attempts and irreparably dent your website reputation. Keep it clean, despite the fact that you don’t get immediate results, you’re at least go to the right direction!
Search Engine Optimization is All About Ranking # 1
As stated a few times; one ought to have a holistic view of Search engine optimization and everything that it entails.
Just about everybody thinks Search engine optimization is about ranking, and that is the only thing they are wrong. Search engine optimization goes beyond ranking, and is, in fact, about increasing conversion. Even when a site ranks in the top, but plays badly in conversion, it matters that a search engine optimization failure.
You Do Not Need SEO Services
From all the things mentioned above, you can have noticed so far that there’s far too much misinformation circulating online. In the same time, you can have realized other search engine optimization capabilities that you could unlock.
Therefore, even when you receive a hold of the fundamentals of Search engine optimization, your regional search engine optimization services firm will always have business experts that know better. In addition, once you decide to invest in Search engine optimization services, then you should avoid skimping on pennies if you wish to make dollars. Inexpensive search engine optimization services might not to fulfill the promised results. In its place, invest in reputable search engine optimization services with glowing testimonials, proven track record, and impressive portfolio.
Conclusion: Worst SEO Advice
As a consequence of this pollution; businesses miss out on precious nuggets of info which might help them reach their goals. On the flip side, even the most well intentioned actions wind up getting a bad rap. Consume every info with a pinch of salt and confirm everything before incorporating it in your search engine optimization strategy. As a wise man once said, “Don’t just blindly believe everything that you read on the internet.”
I have tried to list down the worst SEO advice that i have come across the internet; It will be great if you could share any more worst SEO advice in the comment.
Rohit N Shetty is a Digital Marketer, having over 12+ years of experience in various domains.